Visual Design

Designer of the brand image, strategist in the business of success through the subject of visual communication. 

This programme is taught in both English and Italian.

The aim of the three year degree course in Visual Design is to prepare professionals in the use of all the language tools in visual communication, from the application of ideas in advertising, to brand experience and new media.

The course starts with the study of contemporary consumer market realities and their communication through visual language and storytelling, which also includes the means of video and new media. Through the language of graphic design, the course will focus on visual communication: from the creation of an approach in brand identity, to sequential imaging, through to advertising, or the application of ideas to the field of publishing. The aim is to give learners the skills to apply creative ideas and solutions to the guidelines of marketing and communication of a product or idea, creating a defined concept, researching and selecting a unique and distinguishing style.

Through subjects connected to web design and publishing design the participants will create projects that complete the marketing package and the visual communication of a brand. The course also considers the technical aspects of video equipment and possible animation in motion graphics that can translate the aesthetic codes of brands, creating a visual identity by adopting an approach in experimental new media art.

In the contemporary world in which communication is a factor in success, the visual designer is a key figure. Through the language of graphics and visual communication, the professional can determine the success or the failure of a product or service, expand the brand identity and better focalise its position in the marketplace. Through the knowledge of marketing strategies, communication logic and market trends, the visual designer is able to give voice to images and words that define the identity of a brand. Best works made by students in the final academic year will be shown during the Degree Show exhibition.

programme

YEAR 1

Principles of Graphic Design

Design Layout

Advertising

Design Histories

YEAR 2

Digital Illustration

Brand Identity

Visual Brand Identity

Design and Cultural Perspectives

YEAR 3

Video and Motion Graphics

Graphics Project and Portfolio

Research Theory and Practice

careers

A visual designer can own and operate an independent company or work with an advertising agency, a studio in graphic design and communication, press offices, magazine editorial, publishing houses, in web agencies or in general for a company with an internal graphic design department.

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