Marketing

About the programme

Students majoring in Marketing will gain an understanding of the theories and professional practices related to the marketing of products and services. In addition, students will study the fundamentals of business administration (accounting, finance, management). This combination will prepare students to better understand the relationship between internal and external environment of an organization in order to better respond to market conditions.

Students will learn how to conduct market research, brand a product, design advertising strategies, and they will gain an understanding of consumer behavior and marketing in an international context.

A Bachelor’s Dissertation project in the final semester offers students the opportunity explore a specific marketing topics in-depth relating to their career and personal interests.

Example courses:

• Marketing in a Global Environment
• Business Ethics and Corporate Social Responsibility
• Market Research
• International Marketing Seminar
• Legal Environment of Business
• Business Information Systems
• Advertising
• Marketing Strategies for Brand Development

How to apply

To apply for the Marketing programme at The American University of Paris, you must provide the following documents:

• Online application form
• Personal statements
• Extracurricular activities and work experience
• Two letters of recommendation
• Official transcripts: your GCSE, AS-levels, A-levels or predicted A-level results
• SAT/ACT test scores (optional)

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