International Business and Management Studies

SubjectBusiness, Management


Type of DegreeBachelor of Business Administration (BBA)

CostEUR 1,984 2016/2017


The International Business and Management Studies (IBMS) programme at Stenden prepares students for an international career in marketing, finance, management, export and research. This unique programme is the result of a partnership between the three universities in Leeuwarden: Stenden University of Applied Sciences, NHL University and Van Hall Larenstein. The programme was put together based on the strengths of all three universities. In addition, there is a major focus on intercultural aspects and personal development of each student. Furthermore, in the third year, students can choose to specialize in one of the following fields:

  • Food and Agri-business at Van Hall Larenstein
  • Retail Business at Stenden
  • Business-to-Business at the NHL University


“International Business is vital to global economy. Global business growth is occurring in emerging markets, where consumer income and buying power are increasing because of economic expansion”

International Business by Dlabay et al.


What can I become?

International Business and its Management are vital for any multinational organization. In today’s global economy, businesses are inter-connected to many cultures. Different cultures bring along complexity of its habits and traditions that need to be indulged in company’s culture in order to succeed. Graduates of this programme can expect to learn and masters these skills to succeed in an international business environment. The Bachelor of Business Administration in IBMS provides students with a platform to launch their International career. Graduates could take on positions such as:

  • Export Manager of a large or mid scale organization that exports its products worldwide.
  • Area Manager of a company that deals in multi regional geographical locations.
  • Account Manager of a company that requires young dynamic people to manage sales and establish business development activities.
  • Marketing Manager to oversee indirect, direct and other platform marketing activities to establish stronger branding of a company.

The programme: what can you expect?

Students of this programme can expected to become a part of young, dynamic international student community. This education represents a broad, general field of study. Graduates are not only expected to have a thorough knowledge of certain content areas, but they must be able to work in a team, across cultures and demonstrate leadership capabilities. Students in this programme can expect to acquire competencies and that will equip them with skills required in today’s complicated and challenging international business.

Within IBMS wide range of minors are available to students in different campus locations. The specific IBMS minors are:

  • Innovation & Leadership
  • Retail Management
  • International Business Projects
  • Business to Business
  • International Sustainable Management in Food & Agriculture

Programme start dates

You can start this programme in either September or February.

Location: Leeuwarden


Read about British student Charlie Roscoe's experience so far on the IBMS degree course at Stenden.

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