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Course Information

Leisure Management

  • Subject: Leisure, Hospitality
  • Level: Undergraduate
  • Type of Degree: Bachelor of Business Administration (BBA)
  • Cost: EUR 1,835 2013/2014

This programme prepare students for a career in fascinating industry that spans over recreation, tourism, arts, culture, sports and media. Students are challenged to make a difference in the international sustainable leisure industry. The mission and vision of Stenden’s Leisure management programme are reflected in every stage of the education.

Mission: “Leisure Management offers a challenging education with international experience that trains entrepreneurial students to become commercial and creative directors for the leisure industry in the framework of a sustainable philosophy”.

The mission is based on the following vision: “Serving to improve the quality of life”.

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“Leisure Management offers a challenging education with international experience that trains entrepreneurial students to become commercial and creative directors for the leisure industry in the framework of a sustainable philosophy”

Academic Dean, Leisure Management programme at Stenden.

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What can I become?

Graduates are expected to have developed a sustainable vision on leisure time, be able to think strategically, be multidisciplinary and able to act as the hub in management, decision-making and consultancy positions.

With a degree in Leisure Management students have possibilities in positions such as:

  • Event manager for a sport marketing company developing new concepts for sports events, integrating sustainable initiatives and executing the concept in collaboration with the client.
  • Programme manager for a large pop podium deciding which bands will play, taking care of the negotiations and coordinating the shows.
  • Marketing and communications manager for a theme park working with a team of communication staff to ensure that the park and each of its attractions or uniquely placed in the market.
  • Project manager for a museum advising on and developing the set-up of cultural education programmes.

As Leisure Management is a broad management programme, graduates can also work in other service industries or start up their own Business. The world of opportunities is available to Leisure Management graduates.

The programme: what can you expect?

Leisure Management is a management degree that focuses on the organisation and coordination of free-time experiences. Students receive a solid grounding in marketing, business economics, new media, socially responsible entrepreneurship and communication. In addition, students gain practical experience in the leisure industry working in the various sectors of event management, tourism, sports, arts, culture, recreation and media.

In the first year of the programme, you can expect to learn about the various developments, management and product development in this leisure industry. An important component spread over the first academic year is new business, in which students are asked to start setting up their own business.

The emphasis in the second year is on organising an event or festival. During this phase students are taught about project management, creativity, concept development and research. The third year focuses on strategic management and a real research project, followed by six-month optional minors as specialisations. In the fourth year students are required to complete a seven-month international or national internship. During the internship period, students complete a final project.

International focus

The Leisure Management programme is renowned for its practical and international approach. Key components such as guest speakers, business presentations, setting-up a company and field trips are all part of the course. In addition, Stenden has its own learning company and an internship office offering a broad range of intern positions in the Netherlands and worldwide.

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“You can learn a lot from books, but you learn the most from practice. And actually, that’s direct preparation for business.”

Barbara Berends, Leisure Management alumnus

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The minors offered in leisure management include:

  • Event management
  • Sports marketing, sports sponsoring and adventure sport
  • Sports management
  • Arts and Culture Management
  • Spa & Health Management

Programme start dates

You can start this programme in either September or February.

Location: Leeuwarden