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Course Information

Marketing

  • Subject: Business, Marketing
  • Level: Undergraduate
  • Type of Degree:
  • Cost: AUD 24750

Today's business market is experiencing rapid change. Gain a competitive edge for the future of business – with the sought-after skills to succeed in the modern business environment.

The Bachelor of Business is for those wanting to advance their career in the business environment including recent school leavers and those aspiring to move into a new industry. Similarly, this degree offers owners or managers of SMEs (small or medium-sized enterprises) the skills to drive their business in competitive markets.

It teaches how to research, analyse and interpret the current and future of domestic and international business environments. Critical thinking skills are used to create strategic business and marketing plans and identify strategic business opportunities. Business knowledge, combined with electives in marketing, public relations, events and advertising, gives varied career options and a chance to specialise in a specific area.

Business Managers work across many industries and may specialise in a particular area. SME Business Managers will use their people and entrepreneurial skills to promote and expand their business through networking, sales and marketing, advertising, PR and events. They are responsible for hiring and firing staff to payroll, finance, business plans and budgets.

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