Course Information

Public Relations & Media Communication

If you are interested in working in Marketing and Business Development, and if you think that you have what it takes to succeed, SKEMA Bachelors will help you discover the world of Marketing and Business Development as well as the tools you will need to succeed.

Public Relations aims to create, maintain and improve a company’s public image. There are thus a great many activities involved, such as image consultant, press relations, crisis management, sponsorship management, media training and event creation. The practice of public relations uses various tools, like the media, printed material (newsletters, brochures, flyers) and it also resorts to social networks.

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