Course Information

International Business & Management

Why does a firm want to set up a factory abroad? Why does Nike require different marketing campaigns in the countries in which it is active? How does Philips do business with suppliers from all over the world? And why does a multicultural management team operate differently from a single-country management team?

The bachelor’s degree in Business Studies, profile International Business & Management (IB&M) will help you to answer these and other questions. The programme caters for students who aspire to an international career in international business and prepares them for a job on the international labour market. Just like business itself, the labour market is also moving towards globalization. In this day and age, companies and organisations need a new type of manager, one trained in the needs and demands of that environment. These managers must operate smoothly and knowledgeably in an international context, where working in international teams with a feel for other cultures is the most natural thing in the world. The multi-faceted IB&M programme provides you with a sound training in business studies and at the same time acquaints you with some of the main challenges for managers in international firms.

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